We’ve spoken recently about 3D advertising now becoming more important in our society and AdJitsu now has an announcement to complement our wise words.
AdJitsu by Cooliris announces an industry-leading advertising platform to bring super-rich 3D ads to millions of new devices and consumers. AdJitsu’s 3D display ads, which have already debuted for brands including BMW, Samsung and Autodesk, will soon go beyond iOS to HTML and Android.
The creation of the AdJitsu platform is driven by three factors: the desire from advertisers for broad reach, the persistent demand from brands for distinctive ad experiences, and the lack of high-impact ads that take full advantage of the speed, power and features of mobile platforms.
The AdJitsu platform will provide an unparalleled display advertising solution by offering a complete package of ad engines, ad creation tools, and 3D analytics:
Expands on its 3D ad engine for iOS to introduce an HTML-based engine for browsers that support WebGL, such as Chrome, Firefox and Safari. This enables advertisers to reach a broader audience, including consumers on Android, the mobile web, and desktop and mobile apps.
Enables advertisers to quickly and seamlessly build interactive and multi-platform 3D ads with AdJitsu’s ad creation tools, powered by Cooliris’ PageKit(TM) .
Pioneers 3D ad analytics by providing brand advertisers with unique insight into how their audience engages with their products. AdJitsu’s 3D Ad AnalyticsTM creates a three-dimensional heat map that reveals which parts of the brand experience the audience finds most engaging.
“The AdJitsu platform paves the way for exponential growth of 3D display advertising,” says Soujanya Bhumkar, Cooliris Co-Founder and CEO. “Virtual product experiences will catalyze touch-and-feel advertising on millions of devices, and will fundamentally change the consumer buying experience for electronics, clothing, automobiles, games and entertainment.”
A video of the AdJitsu platform in action is available here. A full version of the platform will be available to strategic partners in early 2012, on the heels of a private beta release.
Cooliris turns digital content into immersive visual experiences that increase user engagement and discoverability. Its standalone business unit, AdJitsu, focuses on bringing the unparalleled Immersive 3D Ad experience to mobile display advertising. Cooliris’s consumer product, LiveShare, is a free application for mobile and web that makes it easy for groups to share media privately or publicly in real-time. Headquartered in Palo Alto, Cooliris is venture-backed by Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and T-Venture. For more information, visit www.cooliris.com .
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