Percentage increases in TV sales revenues for London’s Olympic games in just a couple weeks prove to be positive for 3D TV sales as well.
Sixteen percent of consumers plan to buy CE devices to watch the 2012 Summer Olympic Games, compared with 13 percent for the 2008 Summer Olympics in Beijing, a new survey shows.
The poll, conducted by TechBargains.com, an aggregation website for CE promotions, found that 9 percent of respondents plan to buy TVs for the Olympic Games, while half said they would watch the Olympics in 3D if they had the right equipment.
Respondents younger than 30 were most likely to purchase a new TV for the Olympics this year, while those ages 60 and older were least likely to invest in a new set.
Fully 94 percent said they will watch the games on TV, with more than half planning to watch broadcast highlights and 38 percent planning to view it via DVR.
“The 2012 Summer London Olympics are introducing the 3DTV experience to sporting events, something that has yet to be done on such a large scale,” said Yung Trang, president and editor in chief of TechBargains.com. “While the results indicate that not many people will actually be watching the events via a 3DTV, it’s simply because they don’t have access to the proper entertainment system and not because of a lack of interest.”
In addition, 46 percent of respondents said they will watch the Summer Olympics on laptops, 39 percent on desktops, 31 percent on tablets and 27 percent on smartphones.
The survey was conducted on TechBargains’ website and had 1,330 respondents.
The company said it combines “expert curation and a real-time price-value discovery algorithm” to highlight the best CE deals and coupon codes on the Internet each day. TechBargains is a division of Exponential Interactive (Exponential.com), a global provider of advertising intelligence and digital media solutions.
Source: Press Release
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