No one can say that 3D has not already begun to creep into this year’s 2012 Summer Olympics after this past week’s big display.
What better way to celebrate the traditional torch relay than with some good ol’ fashion 3D projection on the side of an actual castle! Well that is exactly what just happened this past week from Wednesday to friday night at Norwich Castle.
The six minute animation celebrating Norwich’s culture and heritage took a team of designers a month to produce.
In between shows, projections of local children’s artwork inspired by the torch’s journey will light the castle.
The film was viewable from 10:30pm to 11:20pm BST until this past Friday.
Joe Kinch, 20, an animation student at the Norwich University College of the Arts (NUCA), worked with professional animators at Projection Advertising on the project.
He said: “I played a big part in the film’s storyboarding and then worked on the visual, lighting and 3D effects to the final sequence. It’s been an incredible opportunity and great experience.
“What I’ve been learning at NUCA has really helped me at the agency. It’s been an amazing opportunity to work on a commission that’s going to be screened in the city where I’m studying.”
The film was commissioned by Norwich City Council, Norfolk County Council and the Arts Council.
The 3D project has been described by organisers as a “never seen before event” for the city.
Kelly Eagle, from Projection Advertising, said: “This is one of the longest projection shows we’ve ever made. Norfolk’s rich culture has given us plenty of inspiration for a really spectacular show.
The film beamed onto the castle’s wall from four projectors using the equivalent of 88 lightbulbs.
Vanessa Trevelyan, head of Norfolk Museums and Archaeology Service, said: “Norwich Castle has, for centuries, been an iconic beacon in the city and we’re delighted the building is taking such a central part in the torch relay celebrations.
“It’s the first time a high quality 3D projection covering a whole side of the castle keep will have been shown.”
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