For all of those doubters in 3D take a second look because 3D is getting so big that a new 3D company is making its debut!
DaVinci 3D Corp. made its cinematic debut this week in conjunction with the International 3D Society. Jim Chabin, CEO of the Society, asked Steve Blumenthal, CEO of DaVinci 3D to convert the closing montage for the AOA (American Optimologist Association) meeting, part of the International 3D Society’s outreach program.
The AOA invited the International 3D Society to demonstrate how and where 3D is changing entertainment and education, and to showcase 3D content from the US, China and the UK.
Jim Chabin created the Chicago montage in association with Mike Piltzecker of Influence Pictures in Los Angeles for the opening keynote presentation in Chicago, utilizing footage of iconic Chicago landmark’s including the city skyline, Wrigley Field, Millenium Park and McCormick Place.
DaVinci 3D introduced its new stereoscopic conversion process to bring the footage into the 3D world. This is the first time DaVinci 3D undertook the enormous challenge of stereoscopic conversion for the big screen, adapting their small screen process for theatrical screens.
Mr. Stephen Blumenthal, formerly co-founder and inventor of the 3DFusion technology, has been a pioneer with both auto stereoscopic screens and conversions for the last 30 years. He recently formed DaVinci 3D, based in Ithaca, NY, to advance 3D Television for the B2B and eventual consumer markets. DaVinci has been developing both hardware and new conversion processes for both glasses free Auto Stereoscopic Displays (ASD) and 3D with glasses, primarily for the small screen, non theatrical applications.
Tao Creative LA along with Sol Nine Productions worked closely with Blumenthal on an extremely tight deadline to adapt the technology for the 2K forty two foot screen. Tao’s Richard Moreno, Dean Blagg, Nick Martinez and Anthony Vazques worked with Blumenthal to test and manipulate the technology during the last minute heroics. Special thanks to LA based FotoKem’s Angelique Perez for her save the day, 2 AM conference call.
Noted Blumenthal, “this was a real labor of love on the part of everyone involved, the result was an outstanding level of clear and comfortable 3D Viewing, with excellent depth and separation.”
Mr. Chabin praised both the extraordinary effort and the results. ” DaVinci came through under extremely tight deadlines and got a great ovation from 2500 eye doctors. The clip was a hit,” Chabin praised.
“It was the best response we could have hoped for,” continued Blumenthal. “We showed our With Glasses audience of eye doctors, what our ‘Natural 3D’ ASD image for without glasses will look like, once it is in their home as Glasses Free 3DTV, and they loved it. This bodes well for the DaVinci 3D consumer market strategy, as the acceptance of our more natural, math based 3D viewing, is able to compete with the more aggressive, classical 3D imaging. The key elements being our viewer adjustable remote controls, and our Broadcast Quality standard.”
DaVinci 3D has a ground breaking line of both 3DTV ASD hardware, and 3DTV conversion applications set to debut. Their automatic and semi automatic 2D to 3D conversion methodology is both low cost and demonstrates Broadcast standards for small screen viewing. Summarized Blumenthal, “what differentiates DaVinci 3D from the field is that our methodology mimics the way the eye’s see in the integration of both our hardware and content conversion technology. The result is a natural, non-abusive 3D image that can be viewed as comfortably as HD TV.”
DaVinci 3D is inviting Film, Video Archive and Library owners to contact DaVinci 3D to participate in the monetization of 2D to 3D content for With Glasses commercial distribution. DaVinci 3D will provide Pay Per View and Video On Demand Internet conversion download and streaming opportunities, and is seeking content partners to address the growing need for 3D content via the internet. Interested parties may contact firstname.lastname@example.org.
DaVinci 3D will introduce business to business glasses free, ASD 3D sets at the 3D Entertainment Summit in LA this September. Initial sizes will include a 27″, 42″, 55″ and a Surprise screen. Blumenthal continued, “Our Chicago debut of theatrical content for 2D to 3D conversion clearly demonstrates that our conversion technology has ‘legs’. Our 2D to 3D conversion is convincing skeptics and nay sayers that 3D conversion is ‘Alive and Well’ as a viable option. Everyone knows now that the market demand for 3D With Glasses content can only be adequately addressed by conversion. The beauty of our With Glasses conversion is that it is instantly applicable on our ASD, glasses free screens. We are very close to transferring this ‘off line’ conversion into a ‘live on the fly’ process for our DaVinci 3D ASD technology.”
Can consumer sets be far behind? Blumenthal just smiled.
About DaVinci 3D
DaVinci 3D is dedicated to bringing to the 3D market ASD technology platforms which are designed to provide “3DTV the way your eye’s See.” Our Broadcast quality image standards address a natural, easy on the eyes 3D depth quality, which can be comfortably viewed for hours. Our goal is the market introduction of a 3D ASD hardware, software and conversion technology package which is a seamless replacement for conventional 2D television.
Source: Press Release
Have a question for the HD Guru3D?
Copyright 2012 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.