The time has finally come. After monthsof talking about the new 3D Transformers ride it has finally arrived!
The new ride, “Transformers™: The Ride-3D” which is based on the iconic brand from Hasbro as well as the movie franchise from Michael Bay, is about to premiere at Universal Studios Hollywood. It stands as the first-ever, highly inventive theme park ride by the pop culture phenomenon.
“Transformers: The Ride-3D” will be opening to the public today just in time to celebrate Memorial Day Weekend. To anticipate the opening, Universal Studios Hollywood is going to be expanding park hours on Saturday, May 26 through Monday, May 28, opening at 7:30 a.m. for early access to “Transformers: The Ride-3D” and the world-famous Studio Tour.
The high-profile premiere was attended by Universal Studios President and COO, Ron Meyer; Universal Studios Hollywood President, Larry Kurzweil; Universal Parks & Resort Chairman, Tom Williams, and NBCUniversal Chief Executive Officer, Steve Burke. Also in attendance were Oscar®-winning filmmaker Steven Spielberg, “TRANSFORMERS” film star Glenn Morshower, who appears in the ride, Frank Welker, who voices the ride’s MEGATRON character and Peter Cullen, who voices the ride’s OPTIMUS PRIME character.
This new exciting ride fuses original 3D-HD media with elaborate flight simulation technology and cutting edge special effects. It adds in amazing action sequences and an inventive storyline to immerse guest into the world of Transformers, because it is always more than meets the eye.
Guests will be propelled along 2,000 feet of ride trace where they are surrounded by 14 gigantic screens, many which will fully engulf them at heights of 60 feet.
“Transformers: The Ride-3D” was helmed by Hollywood heavyweights as a collaboration between creative consultant and filmmaker Michael Bay, the Oscar-winning technical luminaries at Industrial Light & Magic, the Transformers brand stewards at Hasbro, Inc. and the award-winning, progressive and inspired minds at Universal Creative.
Larry Kurzweil, President, Universal Studios Hollywood, said:
“Transformers represents a perfect match for our theme park: an exhilarating blockbuster, non-stop action and astonishing special effects. It has all the elements to become one of the world’s most dynamic theme park thrill rides and a centerpiece attraction at Universal Studios Hollywood.”
Mark Woodbury, President, Universal Creative, added:
“We’ve pushed the boundaries of 3D, hyperrealism and immersive visual effects to transport our guests, physically and viscerally, into the world ofTRANSFORMERS. Our collaboration with the immensely talented director Michael Bay as the ride’s Creative Consultant has been extraordinary. With his blockbuster film making capabilities, Universal Studios Hollywood has created an original TRANSFORMERS story that taps into the real heart of these bigger-than-life characters and delivers an epic ride experience of a lifetime that will thrill guests from around the world.”
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