Making 3D Hard to Buy – A New Series to Eliminate this Roadblock

October 9th, 2012 · No Comments · HDGURU3D News

Questions about 3D and how easily it can be taught have been in the air so some answers are finally coming from great sources.

This article was originally published on

Do you ever wonder what educators think about 3D? How they approach buying a 3D solution? What kind of obstacles they face in doing so? Is educational 3D hard to buy? In the last weeks alone, I received two emails like the one below. Please take a close read:

Dear Len,

I first met you at ISTE in the EXPO while you were demonstrating an incredible lesson using 3D technology. I again spoke with you during another 3D session. I’m extremely interested in bring 3D technology into my school district and have the support of both my IT Department and Superintendent. We are [a very high-tech district]equipped with brand new projectors and SMARTboards. We also have Lumens document cameras with both video and picture capabilities. Our district is very tech savvy and interested in implementing 3D technology!

I need more information regarding what I saw at the EXPO at what exactly is required to implement this technology precisely as it was seen; I believe this is called “stereoscopic 3D”. The few pieces of 3D software that we have demo’d thus far have been nothing more than glorified 2D—I am looking for what’s required to implement stereoscopic 3D. The software I saw yesterday must have been flat 3D. I was not impressed at all. This was nothing like I saw when you demonstrated 3D at [the Texas Instruments ISTE exhibit]. That demonstration still has me talking and has me incredibly eager to get it in my district. I just need more specifics. The [AV dealer] for our district said we are the first district in the state to request 3D technology to demo. However, he sent us a special [and expensive] projector, told us we needed a special [high-end] laptop, and two pair of glasses [@ $150 each]. The video we witnessed was hardly 3D. I don’t think our rep is familiar with what I am after.

I want to blow people away with I saw at ISTE! It was incredible!

Could you please contact me to answer a few more detailed questions and point me in the right direction to working with people that can help me successfully locate the appropriate technology required?

I look forward to hearing from you!

Wow! (You should know, I hear the same frustrations from teachers and principals in person.) My question to the reader is: “Why do we make 3D hard to buy, even if the customer wants it badly?” For that reason, starting next month, I am going to start a series of mini-tutorials here on Display-Central on how to best sell 3D, and how not to sell 3D, to the education marketplace. Stay tuned. -Len Scrogan




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