MasterImage 3D makes an attempt on mobile 3D

July 25th, 2012 · No Comments · HDGURU3D News

MasterImage 3D is making large strides in 3D and now they have yet another announcement on their growing company.

MasterImage 3D, Inc., a leading global 3Dsolutions provider, today announced it is partnering with Truly to bring high-quality,autostereoscopic (glasses-free) 3D mobile devices – from smartphones to tabletsof all sizes – to a mass-market.

Thecollaboration enables glasses-free mobile 3D experiences with unparalleledimage brightness, clarity and quality, in both portrait and landscape modes,with mass-market production capacity for customers big and small. Customerswill be able to work directly with Truly to acquire the complete 3D displaysolution, including the TFT LCD, the 3D barrier and touch panel.

“Ourcustomers are excited about the possibilities of mobile 3D and how it willenhance the consumers’ visual experience with movies, broadcast programming,gaming, animated books, maps and general interaction with mobile devices,” saidRobert M. Alicea, Truly’s Vice President of Business Development. “This dealis the first step in making that vision a reality.”

This agreement involves MasterImage3D’s patented cell-matrix parallax barrier solution which is the leading technology in glasses-free 3D displayproviding minimal crosstalk, reduced moiréeffect and wide viewing angle.

Truly is ready for massproduction volumes, and the two companies expect to have product in market thisyear. Customers will be able to choose from a complete line of 3D LCD displayproducts or work with Truly to customize their own 3D LCD displays.

“We are incrediblyexcited to be working with Truly, an innovative company that is as motivatedabout the possibilities of mass-market mobile 3D as we are,” said YounghoonLee, Chairman and CEO of MasterImage 3D. “It is encouraging for our customersto now have a one-stop shopping option with Truly to obtain a complete mobile3D display package.”

“MasterImage3D’s technology is the industry-standard for quality, glasses-free mobile 3D,”said Li Jian Hua, Truly’s Group Executive Director and Board Member. “Thispartnership brings together leaders in our respective industries and we expectthe quality of products we are able to produce together will usher in athrilling new entertainment category for mobile device manufacturers.”

Theglobal appetite for 3D is undeniable. According to DisplaySearch, bythe end of 2013 the volume of 3D displays shipped for smartphones and gamingdevices is projected to exceed 100M, setting the stage for glasses-free 3Dmobile devices to be a defining gateway for 3D content into the home andbeyond. 3D films have become a box-office mainstay as 8 of the top10 all-time highest grossing films worldwide are in 3D and 3D ready TVs willpenetrate 38% of households by 2015.

Partner DemonstrationEvent

MasterImage 3D and Trulywill hold a partner event on August 29, 2012 at The Intercontinental Hotel& Resort, Shenzhen, China to demonstrate MasterImage 3D technology atwork. If members of the press are interested in attending or having abriefing, please contact Veronica Skelton at or +1415.342.3435.

About MasterImage 3D, Inc.

MasterImage 3D, Inc. provides pioneering 3Dtechnology for cinema and mobile devices; uniquely delivering 3D solutionswhether in theaters or on the go. With digital 3D cinema systemsinstalled in over 70 countries, MasterImage 3D is a global leader offeringaudiences the clearest, sharpest 3D experience; while providingexhibitors the highest quality, high frame ready 3D solution withouthaving them pay a fee on every 3D ticket sold. Breaking new groundin the mobile space, MasterImage 3D is ushering in a new generation ofglasses-free 3D smartphones and tablets. Using its patentedcell-matrix parallax barrier technology, MasterImage 3D has enabled one of theworld’s first and highest quality glasses-free 3D mobile viewing experiences. Foundedin 2004, the company is privately held and headquartered in Hollywood, withoffices in the United States, United Kingdom, Japan and Korea. (

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About TRULY International Ltd.

Truly is the biggest LCM\CTP\CCM vendor in China,providing high quality LCD panels and modules, Capacitive Touch Panel, CompactCamera Module with 2D and 3D solution, which is applied to mobile phones,tablet PCs, consumer electronics, automotive and industrial. For the synergieswithin Truly’s total solution management, Truly offers economies of scale toour customers. Truly International Holding Limited listed its shares on theStock Exchange of Hong Kong in 1991. Truly’s headquarters is located in HongKong, Truly’s production facilities comprising over 1,000,000 sq. meters offloor areas are located in Shanwei, Guangdong, China. In addition, Truly hasover 18,000 employees including world-wide branches and sales offices. (http:/ ) .


Source: Press Release


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