RealD ina dead race against MasterImage to 3D China

December 13th, 2011 · No Comments · HDGURU3D News


 

In a race against MasterImage, RealD makes waves in China with their 3D.

RealD Inc., a leading global licensor of 3D technologies, and Mei Ah Entertainment Group Limited (MAEG), a major Chinese-language film producer and distributor in the region, announced today an agreement to install RealD 3D technology on one hundred screens across the MAEG circuit in China. The deal is part of MAEG’s overall efforts to expand within the Chinese theatrical market with fifty new cinemas and five hundred screens over the next five years. The first MAEG cinema has already opened in Tinjian and will be followed by openings in Yangzhou, Shanghai, Chengdu and more. With this latest agreement, RealD technology is now available on approximately 460 cinema screens in China with future commitments totaling 1,200 screens.

“With the current demand for 3D in China outweighing the number of screens available, we look forward to equipping MAEG cinemas with RealD 3D technology as they continue to expand in China,” said Edman Chan, RealD’s General Manager of Greater China, Southeast Asia and Korea for Cinema.

“RealD’s award-winning 3D technology is the most widely used in the world and I am pleased to have them as a strategic partner,” said Patrick Tong, Managing Director of MAEG. “With RealD’s superb image quality, audience members become actual participants in the movie.”

RealD is the world’s most widely used 3D cinema technology with over 18,700 screens equipped with RealD 3D in approximately 60 countries around the world.

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.

About Mei Ah Entertainment Group Limited (MAEG)

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the MAEG theater circuit and the growth of the cinema industry in China. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

 

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